Contributions

Research
Sketching
Prototyping
Usability Test

Role

UX Designer

Background Story/Problems area

During lunch hour, the most common question that people ask is “What should we have for lunch?”. Due to the desk bound job nature and the limitation of an hour lunch break, they can only have lunch nearby. Over time, they start to get sick of the food that are available around the office.

Project Overview

This project is about applying user research, rapid prototyping, usability testing and interface design to identify and solve a problem for target audiences. By the end of 10 days, present a summary of findings and an interactive prototype of final prototype.

Project Flow

Research Objective

To improve the lunch experience for Desk bound office worker and ease the pain of having to decide what to have for lunch as well as able to try out different food everyday and provide healthier options.

User Interview

Participants

5 Desk-bound office workers

5-10mins

Interview Questions

What is the first question that comes to your mind when it is lunch time?

Can you describe your lunch experience earlier on?

Do you have a problem deciding what to have for lunch?
How do you define an enjoyable lunch experience?
Can you describe an awful lunch experience?

What are the food available around your office area?

Are you particular about having different types of food for lunch everyday?
Will you be looking out for healthier lunch options?

Synthesise Result

Affinity Mapping

Research Findings

2 Characteristics

People that try to avoid lunch crowd
People that are affected by the lunch crowd

Deciding what to have for lunch is not the problem they are facing.

Users need a quicker way to get their food in order to have more time to enjoy their meal.

Competitive Analysis

I did a competitive analysis with 6 direct and indirect competitors on their features. The important features that should be included in the Lunch Buddy application are Recommendation and Reservation.

Problem Statement

Working Adult needs quicker way to get their food in order to have more time to enjoy their meal and to get back to the office on time.

Solution Statement

We believe that by creating a digital lunch planner for working adult, we can help them reduce the time taken to finish their meal and get back to office within an hour.

Persona

“What should I have for lunch?”

Being a desk bound office worker, lunch break is the only time Jessie can leave her seat and go out to take a breather. Limited by an hour lunch break, she can only go to nearby places to have her lunch. Delicious food will keep her energised for the next part of the day.

Name: Jessie
Gender: Female
Age: 39
Job: Human Resource Manager
Location: Singapore